Ally has over 14 years experience developing brands across the digital and social landscape. From social marketing and digital strategy, to acquisition and e-commerce, she uses data analysis and strategic solutions to grow engaged audiences and revenue.

Cross-Functional Leader

Empathetic leader with the proficiency to identify and communicate strategic solutions that inspire creative collaboration and exceed business goals.

Data Storyteller

Proficient analyst translating complex data sets into captivating presentations that identify actionable insights to maximize engagement and investment.

Creative Strategist

Strong problem solving skills with the ability to identify and respond to situations rapidly, paying attention to priorities and efficiencies.

Lifelong Learner

Dedicated to continued learning, staying on top of emerging insights and industry trends across entertainment, commerce, technology and business.

FEATURED PROJECTS

E! Insider Brand Guidelines (2024)

Brand guidelines

E! News Pitch Deck (2024)

Brand Pitch Deck

Awestruck Social Strategy (2018)

Social Strategy

SKILLS & EXPERIENCE

Audience Development

Experienced growth marketer acquiring engaged and loyal audiences with dynamic 360 campaigns activated across the entire digital landscape.

Brand Marketing

Ability to conceptualize large-scale brand activations across platforms and formats, from market research and planning, to execution and impact analysis.

Digital & Social Strategy

Creative marketer, specializing in paid acquisition, digital media, social strategy, community and influencer relations.

CRM & Commerce

Dedicated to consumer-first strategies, developing shoppable activations that drive sales while building customer loyalty.